This Diwali Prime Video Is Trying To Get Us To Stop Binge-Watching Our Favorite Shows. Why?? Let’s Check Out Here…

We’ve all started watching that new show everyone’s talking about, binge-watched half of the season by midnight, and then found the strength to stay up for one more episode.


In 2021, binge-watching is the only way to watch anything, and we’re fine with that. We are now swimming in a vast ocean of entertainment, with something to watch for every mood and occasion, thanks to video streaming platforms like Amazon Prime Video. It kept us glued to our televisions in good times and bad, becoming an inextricable part of our lives. Prime Video, on the other hand, has a rather unique message for us all this Diwali.

The ultimate entertainment destination is encouraging us to put the amazing world of Prime Video on hold and reconnect with our loved ones with its festive campaign #ApnoWaliDiwali.

Prime Video even got their iconic characters to appear in their new brand films to get this thoughtful message across to us. And the enchantment is completely working on us. Who wouldn’t want Kaleen Bhaiyya to join them in binge-watching the night away with them? That’s not even the most exciting part. His endearing message at the end of the brand film makes us feel all warm and fuzzy inside. Here’s a link to the video.

While Kaleen Bhaiyya‘s festive side astonishes us, Siddhi from ‘Four More Shots Please!‘ isn’t happy that we’re spending Diwali and her on friends instead of spending time with loved ones and making some wonderful memories.

This campaign aims to remind us which we can watch our favorite movies and shows whenever we want even though Prime Video will see us thru the good and bad times. However, Diwali only happens once a year, so we should make the most of it by spending quality time with our families and friends, while adhering to all health and safety procedures, of course!

So celebrate with everyone who contributes to the beauty of your lives. SAMADHAN Team likes to wish everyone a very Happy & Safe Diwali.

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